This is milk chocolate that goes straight to the pleasure center of your brain. And lights it up. TCHO's Milk Chocolate‚ Cacao 53% ‚ ambitiously navigates the world between a dark and milk chocolate, and the result is a multiple International Chocolate Award winner. While technically a milk chocolate, the high cocoa content results in a flavor profile that evokes thoughts of a dense chocolate ice cream. Intense chocolteyness balanced by a decadent creaminess. This gateway chocolate has converted many dark chocolate purists into milk chocolate fans...and vice versa.